Street address geocoding (or postal address geocoding) is a functionality that allows you to obtain geographic coordinates from a postal address (whether complete or partial is unimportant as long as you use the professional instruments you will read about in this article). Geocoding an address means objectively deducing two fundamental data for several operations relevant to marketing, shipping and searching activities and not only. Thanks to precise geographic coordinates, you can place the position of the companies you collaborate with on your virtual map and consequently you will get the optimal route to deliver your goods. As a result, you will save time and fuel and, in few years, this will repay the company for the efforts and resources that have been invested for buying an evolved geocoding system.
It is essential though to find a system that can meet the needs of anybody who has to geocode one or more addresses in a short time and without any mistakes. This is the point: if we are doing this for fun or as a hobby, we can be happy with a standard application for a smartphone that was designed for other purposes (such as a simple satnav, for example); but when we have to deal with strategic targets or large data volumes, we have to look for more reliable resources that are able to geocode hundreds of thousands of addresses from all over the world. Moreover, this solution will guarantee that the entered data are correct and updated. And that’s a lot.
How can an 
The management of the customer care department requires a modern and professional approach for being effective. Nobody wants to waste time over the phone for spelling their home or office address. If you want to be competitive in the market, you should set your customers free from any useless tasks: all requests should be managed as fast as possible without uncertainties and waits. Moreover, burdening a person with the heavy task of transcribing and entering data is not a good idea because the human mistake is always possible! Remember: about 60% of your turnover comes from your loyal customers; take care of them and you will be able to cultivate fruitful and long term relationships with high economic returns.
Even among professionals, the exact knowledge of how postal address validation works is not always shared by everyone alike. The validation systems, in the form of more or less advanced computer software, each have different technologies and functionalities, so the idea users receive about the real validation mechanism of postal addresses can vary greatly, not only based on the program used (and more specifically on the version of the program used), but also according to the reference language and the target country. We at Address 4 have the great advantage of knowing every aspect of the subject (especially on the development front), and we can talk from a more advanced perspective than any other end user.
Ecommerce administrators, research companies, web developers, digital marketing agencies … There are many businesses and professionals who ask themselves the daily question: 
The possibility of a wrong shipment should be taken seriously by any business. It is not just about sending an order to a customer or a partner and missing the delivery due to an incorrect address. These scenarios are rare, but possible. The most tangible risk is the approximate management of 
Master Data – either IT data or other data – is the most precious intangible assets of a company; that is why the Master Data Management (shortened in MDM) is the best management and treatment system available on the market. We are talking about a sector of advanced corporate governance that includes both multinational holding companies and medium and large size companies. Indeed, any medium and large companies can take advantage of adopting an efficient strategy of Data Master Management. This advantage will be greater and greater because of the exponential growth of the IT systems and the volumes of data that is collected by manual activities (i.e. call centers, data entry, etc.) as well as automatic or semiautomatic activities (i.e. funnels, newsletters, landing pages, etc.). Data comes from different channels, therefore we should not think of Master Data Management as something that concerns the Information Technology only. The advantages, as it will be given in this article, are real only if we consider all the involved variables.
Online database normalization is achieved quickly and easily, even by non-experts, by using Address4 software. You don’t need complex programs or the latest computers because the 
If you want your international parcel delivery to succeed, spelling your address correctly is definitely important. Medium-sized or big companies, online structured stores and other kinds of entities that send material overseas every day as part of their business should reduce to a minimum – or even better, completely eliminate – returns and errors when delivering, therefore avoiding dreadful wastes of time, resources and money. A superficial or erratic approach when composing addresses can cause delays, failed deliveries and customer dissatisfaction, with a negative fallout that is hard to contain. Such risks must be immediately avoided, mastering the knowledge of the formats allowed for international shipments and using adequate tools for data cleansing and normalisation.
Data entry is a simple task but it is by no means cheap. Entering thousands of data elements in the form of addresses, profiles or contacts can be extremely costly, especially in the long run, which is why it is important to find a high-performance work system. Although manual data entry is still prevalent and in some way to be expected for data entry, cost reduction remains an objective for everyone, especially businesses and companies that want to optimise costs without sacrificing quality. In fact, we mustn’t forget that the best data entry method is not the one with lower costs: it is the correctness and validity of the entered data that makes a difference, after which they must be cleansed of any errors or omissions.