Online database normalization is achieved quickly and easily, even by non-experts, by using Address4 software. You don’t need complex programs or the latest computers because the databases of personal data will be normalized online by the Address4 website by just uploading the file in the most common formats. The procedure is simplified for the user, but it shouldn’t be taken for granted. Normalizing entire database means quickly examining files containing up to hundreds of thousands of names with just one click. Each name must be “normalized” by an operation that implies several activities of calculation and sequence verifications.
The raw datum must be given back as reclaimed, that is, corrected and validated according to the preset quality standards. The same objective is shared when online addresses are normalized or email addresses are validated. Each name in the database is checked for punctuation and spelling so that possible typing errors are eliminated. Obsolete fields are replaced by updated values, for example when a surname is modified. Finally, the name is completed with missing information according to the defined patterns and the desired format. That way, important information about the age, sex and nationality can be obtained by simply starting from his/her name and surname. Moreover, we can quickly and precisely discover some useful details for our business such as the address, phone number, email address, and, of course, in accordance with the current privacy regulations.
If you want your international parcel delivery to succeed, spelling your address correctly is definitely important. Medium-sized or big companies, online structured stores and other kinds of entities that send material overseas every day as part of their business should reduce to a minimum – or even better, completely eliminate – returns and errors when delivering, therefore avoiding dreadful wastes of time, resources and money. A superficial or erratic approach when composing addresses can cause delays, failed deliveries and customer dissatisfaction, with a negative fallout that is hard to contain. Such risks must be immediately avoided, mastering the knowledge of the formats allowed for international shipments and using adequate tools for data cleansing and normalisation.
Data entry is a simple task but it is by no means cheap. Entering thousands of data elements in the form of addresses, profiles or contacts can be extremely costly, especially in the long run, which is why it is important to find a high-performance work system. Although manual data entry is still prevalent and in some way to be expected for data entry, cost reduction remains an objective for everyone, especially businesses and companies that want to optimise costs without sacrificing quality. In fact, we mustn’t forget that the best data entry method is not the one with lower costs: it is the correctness and validity of the entered data that makes a difference, after which they must be cleansed of any errors or omissions.
To improve Big Data management means you guarantee your company (or your job) tangible advantages on all fronts. By applying correct Big Data management – be it postal address files, user profiles, or other data – you can streamline the decisional procedures, precisely define your targets, access new business opportunities, all without errors, omissions or wasted time. The longer-term potential from this type of investment is enormous: it could be to reorganize your current customer database or send products purchased from the company website anywhere at home or abroad (therefore, know the exact dispatch address in near and distant countries), the effectiveness of the various activities mainly depends on the quality of the data you have availability of.
Data quality control is one of the most difficult challenges for today’s large and medium-sized enterprises. Just managing the names of suppliers, or of customers in contact with customer care is overwhelming, not to mention the latest developments over recent years, newsletter subscribers and company blogs, for example. Different groups, yet united by the same characteristic: their importance to the company. The supply of spare parts, materials and products, in fact, depends on suppliers. Likewise, the brand’s reputation, and therefore the company’s image in the public eye, depends on customer service. The same goes for the many people who follow the company and are registered on the official website: these people represent a company’s most important customer base. This set of contacts must be organised with great care, so as to obtain top quality data.
There are numerous ways to do geomarketing: some are very important because they help us find new customers, others help make work easier because our data is organized better. In all events, we can always gain effective advantages in several fields, from time saved to reduced costs. Just think of what it means for a company or professional to have to manage thousands of addresses linked to likewise customer names, and not have any idea where they are situated geographically. When we need to mail promotions, for example selling pellet stoves, we have to calculate where the customers are located to ensure perfect timing in relation to the climate.
IMPROVE DATA ENTRY ACCURACY WITH ADDRESS 4 SOFTWARE
FOR ANYONE USING SAP CRM WHO WANTS TO VALIDATE THEIR POSTAL ADDRESSES