How can an address validator improve the performance of a company? How important are addresses for your business? How could an inaccurate postal address negatively affect your business? These questions are answered with the help of advanced software for the validation of postal addresses. By using this type of software, your company can save both time and precious resources while avoiding any damage to their image or loss in reputation before final customers. Indeed, any business, from the smallest ecommerce retailer to the largest franchising business, has to make sure that the addresses of their customers (real and potential ones) are updated and correct. Otherwise, disastrous situations can occur such as missing the delivery of a product or dispatching advertising materials to obsolete addresses that are assigned to other people.
That can be disturbing for people who trusted you: your customer should be respected and that means you should know their habits and their addresses. So, how can validation software help your company? Here is the answer. We will tell you the most significant advantages and we will explain to you in detail why and how it could be of interested to your company. It does not matter what type of business you have because for logistics, for example, a validated address database is essential but it is also very important for gyms or hotels. Sooner or later, someone may need to ship an object, for example a membership card, a product catalogue or a key forgotten somewhere. So, let’s see the advantages can be obtained from a fast, safe and complete validation of the addresses.
1) IMPROVING RELATIONSHIPS WITH THE CUSTOMERS
The management of the customer care department requires a modern and professional approach for being effective. Nobody wants to waste time over the phone for spelling their home or office address. If you want to be competitive in the market, you should set your customers free from any useless tasks: all requests should be managed as fast as possible without uncertainties and waits. Moreover, burdening a person with the heavy task of transcribing and entering data is not a good idea because the human mistake is always possible! Remember: about 60% of your turnover comes from your loyal customers; take care of them and you will be able to cultivate fruitful and long term relationships with high economic returns.
Even among professionals, the exact knowledge of how postal address validation works is not always shared by everyone alike. The validation systems, in the form of more or less advanced computer software, each have different technologies and functionalities, so the idea users receive about the real validation mechanism of postal addresses can vary greatly, not only based on the program used (and more specifically on the version of the program used), but also according to the reference language and the target country. We at Address 4 have the great advantage of knowing every aspect of the subject (especially on the development front), and we can talk from a more advanced perspective than any other end user.
Ecommerce administrators, research companies, web developers, digital marketing agencies … There are many businesses and professionals who ask themselves the daily question: 
The possibility of a wrong shipment should be taken seriously by any business. It is not just about sending an order to a customer or a partner and missing the delivery due to an incorrect address. These scenarios are rare, but possible. The most tangible risk is the approximate management of 
Master Data – either IT data or other data – is the most precious intangible assets of a company; that is why the Master Data Management (shortened in MDM) is the best management and treatment system available on the market. We are talking about a sector of advanced corporate governance that includes both multinational holding companies and medium and large size companies. Indeed, any medium and large companies can take advantage of adopting an efficient strategy of Data Master Management. This advantage will be greater and greater because of the exponential growth of the IT systems and the volumes of data that is collected by manual activities (i.e. call centers, data entry, etc.) as well as automatic or semiautomatic activities (i.e. funnels, newsletters, landing pages, etc.). Data comes from different channels, therefore we should not think of Master Data Management as something that concerns the Information Technology only. The advantages, as it will be given in this article, are real only if we consider all the involved variables.
Online database normalization is achieved quickly and easily, even by non-experts, by using Address4 software. You don’t need complex programs or the latest computers because the 
If you want your international parcel delivery to succeed, spelling your address correctly is definitely important. Medium-sized or big companies, online structured stores and other kinds of entities that send material overseas every day as part of their business should reduce to a minimum – or even better, completely eliminate – returns and errors when delivering, therefore avoiding dreadful wastes of time, resources and money. A superficial or erratic approach when composing addresses can cause delays, failed deliveries and customer dissatisfaction, with a negative fallout that is hard to contain. Such risks must be immediately avoided, mastering the knowledge of the formats allowed for international shipments and using adequate tools for data cleansing and normalisation.
Data entry is a simple task but it is by no means cheap. Entering thousands of data elements in the form of addresses, profiles or contacts can be extremely costly, especially in the long run, which is why it is important to find a high-performance work system. Although manual data entry is still prevalent and in some way to be expected for data entry, cost reduction remains an objective for everyone, especially businesses and companies that want to optimise costs without sacrificing quality. In fact, we mustn’t forget that the best data entry method is not the one with lower costs: it is the correctness and validity of the entered data that makes a difference, after which they must be cleansed of any errors or omissions.
To improve Big Data management means you guarantee your company (or your job) tangible advantages on all fronts. By applying correct Big Data management – be it postal address files, user profiles, or other data – you can streamline the decisional procedures, precisely define your targets, access new business opportunities, all without errors, omissions or wasted time. The longer-term potential from this type of investment is enormous: it could be to reorganize your current customer database or send products purchased from the company website anywhere at home or abroad (therefore, know the exact dispatch address in near and distant countries), the effectiveness of the various activities mainly depends on the quality of the data you have availability of.