Batch geocoding has been possible for many years but how can we take advantage of the service provided by Google Maps to carry out batch geocoding?
The answer is not obvious for those who work with postal addresses every day. We know that Google Maps offers the geocoding service via API, address by address, and gives results that don’t always meet expectations. If a company needs to accurately geolocate a list of hundreds or even thousands of addresses at the same time (that is commonly known as bulk geocoding or batch geocoding), the use of Google Maps via API could be limiting and impractical. The company, in fact, should first develop ad hoc software able to connect via API to Google Maps and then manage the entire process of sending and receiving geographical data and addresses without any mistakes. Furthermore, the system, even if built to perfection, should accept unreservedly the results provided in output by the Google Maps API geocoder, counting on the one hand that the starting data is correct or precise enough not to generate ambiguity and, on the other hand, that the Google Maps application is able to process the addresses providing reliable results in output. But this approach lacks precision and safety!
How do you obtain the desired information, that is the exact geographical coordinates of tens, hundreds or thousands of addresses, quickly and error-free?
The answer is given by the Google Maps Batch service combined with our Address4 software. We are talking about an innovative feature that we have implemented to our suite of services for normalization and geocoding. Thanks to the Google Maps Batch tool provided by Address4, anyone is able to upload an address file and obtain a perfectly georeferenced file within a few minutes, i.e. each address will be associated with an exact geographical point, identified by its coordinates. Beyond the uniqueness of the operation, the advantage is to combine the wide coverage of Google Maps geocoding with the incomparable accuracy of Address4 in recognizing territorial data. An outcome that ensures enormous benefits in quality and competitiveness in various business sectors. Let’s take a better look at how Google Maps Batch geocoding works and how we can make the most of a bulk geocoding process.
